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Afternoons with Helen Farmer

What did social media influence you to buy?

1 hour 33 minutes | Wednesday, 10 July 2024

10 Jul 2024. 80% of consumers in MENAT are influenced to purchase after watching TikTok content, and more than half make unplanned purchases according to a recent report. How are we ‘encouraged’ by these posts? We’re joined by behavioural scientist Dr Darrren Coppin from Sydney and tech journalist Kevin SebastianIt’s World Youth Skills Day on the 15th July and we discuss the sought-after workplace skills by employers today for fresh graduates with Dr. Racquel Warner, Director of Academic Quality for Heriot-Watt University’s Global CollegeDr Leanne Cameron advises on how to cope with a loss of a petWe meet the lovely 17-year-old teen entrepreneur Sofia Sacoor who’s supporting diabetes patients. And continuing our summer camps roundup, today we’re bringing you to the waters.See omnystudio.com/listener for privacy information.

What did social media influence you to buy?
Afternoons with Helen Farmer

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