The 2023 and 2024 editions of the Indian Premier League (IPL) will be streamed on the noon app.
The service, which will be behind a paywall, will allow fans in the UAE, Saudi Arabia, and Egypt to buy a season pass to watch high-quality video stream of all IPL matches throughout the two seasons.
Noon will stream the games on the app, with additional features such as English commentary and unique match analysis before and post-match.
More details about the subscription, including pricing, will be revealed closer to the launch.
The IPL is the most-watched tournament in the cricketing calendar, drawing hundreds of millions of fans each year.
This year’s tournament will run from March until May.
"Content is the key to keeping customers, increasing the number of times they buy from you, and making your commerce offering more appealing. We're even more excited to watch our selling partners grow and succeed as a result of our commitment to finding new and exciting ways to engage with our customers," said Tanweer Anwar, VP of Monetization, noon.
De Bruyne to leave Man City at the end of season
Dubai World Cup to kick off on Saturday
Chelsea climb back into top four with 1-0 win over Spurs
Navarro says players' demand for more prize money is about fair treatment
Arsenal lose injured defender Gabriel for rest of the season
