51 per cent of parents in the UAE feel like they aren't doing well enough within the first year of having children, according to a study by WaterWipes.
The survey also shows mothers are more likely to feel this way with 57 per cent claiming so compared to 43 per cent of fathers.
The feeling stems from numerous sources with 28 per cent citing social media as one and 21 per cent placing the blame on the perfect portrayal of parenthood in advertising.
As many as 53 per cent say they put on a brave face rather than being honest while 43 per cent say they do this out of fear of judgement.
Additionally, 56 per cent say they cannot relate to the portrayal of parenting on social media and seem to crave more accurate representations with 72 per cent saying they would prefer more honesty in parenting culture.
In response WaterWipes has launched #ThisIsParenthood – a global project to document the realities of parenting through a uniquely honest lens.
In partnership with mums, dads and BAFTA nominated director Lucy Cohen, #ThisIsParenthood aims to normalise more open, honest conversations around the highs and lows of parenthood and inspire self-belief in parents worldwide.