American actor and host Steve Harvey will embark on a journey across the Emirates to experience life as a citizen in an exclusive docuseries to be released this weekend.
The six-episode docuseries titled When Steve meets East will see the star reveal the hidden gems of the country on his social media channels every Friday, starting today until January 22.
Produced by the UAE Government Media Office, the docuseries aims to reveal the charm of the Emirates as a global and diverse tourist destination, while celebrating its rich culture, values and heritage.
Launched in line with ‘World’s Coolest Winter’ campaign, each episode of 3-4 minutes will take viewers to the mountains of Khorfakkan, desert and seas of Dubai, tribal life of Ras Al Khaimah, churches and mosques of Abu Dhabi.
Harvey will be seen indulging in winter activities such as bash dune bashing, sandboarding and mountain hiking, while teaming up with travel vlogger Nuseir Yassin for three episodes.
"I have been in the Emirates several times, and it’s one of my favourite places in the world. The Emirates brings together so many diverse elements; it’s like experiencing the entire globe in one place. Very few places in the world provide that experience that combines a rich local cultural with a unique universality," he said.
On the new project, Harvey expressed delight to be able to "see this country in a new light and live it as a local".
"People in the West and across the world know the Emirates as a wealthy, expensive country that hosts the world’s tallest building and all the fancy cars. Very few people know the true spirit and values of the Emirates that have led to the accelerating development we see today," he added.
"The Emirates is a story of inspiration to people from all over the world. To see what leaders here have been able to achieve in a span of five decades is enchanting. We are looking forward to produce a show that uncovers the hidden gems that not many people, whether living in the country or abroad, know about."
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