Dubai taxis to soon display digital ads on windows

@RTA_Dubai/ Twitter

Don’t be surprised if you soon start seeing digital advertisements on the windows of cabs in Dubai.

That’s because the Roads and Transport Authority (RTA) is trialling the display of smart ads on taxis.

Officials say the high-definition content will be visible to all road users but it won’t cause any inconvenience to passengers.

It’s one of several new technologies being showcased at GITEX.

The RTA is also displaying a hi-tech automated scanning system that helps inspectors identify violating vehicles in paid parking zones.

It's also announced new smart gates for metro stations that will be fitted with HD cameras and 3D sensors.

The technology is aimed at enhancing the safety of riders and preventing strollers and wheelchairs from colliding with the entry gates where commuters scan their Nol cards.

METRO GATE

More from Local

Coming Up on Dubai Eye

  • The Reboot

    10:00am - Noon

  • The Best of Dubai Eye 103.8

    Noon - 4:00pm

    Hear the highlights from the week gone by on Dubai Eye 103.8. Listen again to the best interviews, advice and the top stories that has gripped our conversation this week.

BUSINESS BREAKFAST LATEST

On Dubai Eye

  • Is There Sufficient House Supply In UAE

    Dubai’s current population is more than double compared to almost twenty years ago, which now stands at 3.7 million. Lots of families are also moving to the UAE now. So what does it mean for the property market?

  • Noon's First Female Delivery Driver

    Glory Ehirim Nkiruka is Noon’s first ever female delivery driver. In her first ever interview, she explained why she loves her job, despite the heat!