Abu Dhabi breaks world record with new advertising campaign

Friday, 24 January 2020 09:22

Abu Dhabi broke a Guinness World Records title for 'Largest Augmented Reality Screen'.

The capital's Department of Culture received the award after using an augmented-reality advertising campaign to promote Abu Dhabi as a leading holiday destination.

The latest marketing campaign used a 40-foot digital billboard, known as Piccadilly Lights, in the heart of London to showcase some of the emirate's iconic landmarks.

On-site cameras also allowed passers-by to appear on the screen, giving them a role to play in the interactive marketing experience.

More from Local

HH Sheikh Mohammed visits world's largest private dates factory at DIC

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, visited Al Barakah Dates Factory on Monday, the world’s largest privately-owned dates factory located in Dubai Industrial City (DIC).
UAE President receives written message from Angola leader

United Arab Emirates President His Highness Sheikh Mohamed bin Zayed Al Nahyan received a written message from Angola President Joao Manuel Lourenço relating to bilateral relations between the two countries.
UAE, Germany discuss cooperative relations and regional developments

Sheikh Abdullah bin Zayed Al Nahyan, United Arab Emirates Deputy Prime Minister and Minister of Foreign Affairs, discussed regional developments on Monday with Vice President of the German Bundestag Omid Nouripour.
Dubai launches special unit to catch e-scooter, e-bike violators

Authorities in Dubai have launched a special patrol unit to monitor the use of e-scooters, e-bikes and bicycles in the city from May 1.
DHCA to complete two projects by 2027 in AED1.3 billion development programme

Dubai Healthcare City Authority (DHCA), the governing body of Dubai Healthcare City (DHCC), has broken ground on two flagship developments, PIXEL DHCC and IBN SINA+, marking a key milestone in the first phase of its AED1.3 billion development programme.

Coming Up on Dubai Eye

The Business Breakfast
6:00am - 10:00am

The Business Breakfast is the day’s must listen for the UAE’s business leaders, and those who aspire to be.
The Agenda
10:00am - 1:00pm

Broadcasting every weekday, Georgia Tolley goes beyond the headlines to speak to government ministers, decision makers, analysts and local experts to find out how the news will impact those of us living in the UAE.

BUSINESS BREAKFAST LATEST

UAE President Sheikh Mohamed Bin Zayed Al Nahyan’s visit to the USA
UAE President Sheikh Mohamed Bin Zayed Al Nahyan’s visit to the US to boost economic and technology ties including AI.
New iPhone Launch - Too Soon For Apple?
Apple Inc. shares fell Monday after a closely followed analyst warned that demand for the firm’s new iPhone 16 Pro model has been lower than expected. Is this a sign that the AI software just isn’t ready?
Working From Home or Hardly Working?
Does working from home kill productivity or can it benefit staff by giving them more flexibility and a better work/life balance?

On Dubai Eye

Is There Sufficient House Supply In UAE
Dubai’s current population is more than double compared to almost twenty years ago, which now stands at 3.7 million. Lots of families are also moving to the UAE now. So what does it mean for the property market?
Noon's First Female Delivery Driver
Glory Ehirim Nkiruka is Noon’s first ever female delivery driver. In her first ever interview, she explained why she loves her job, despite the heat!

Search Dubai Eye 103.8

Abu Dhabi breaks world record with new advertising campaign

More from Local

Coming Up on Dubai Eye

BUSINESS BREAKFAST LATEST

On Dubai Eye

Our Shows

Quick Links

Listen on the Go

Search Dubai Eye 103.8

Abu Dhabi breaks world record with new advertising campaign

Share

More from Local

Coming Up on Dubai Eye

BUSINESS BREAKFAST LATEST

On Dubai Eye

Our Shows

Quick Links

Listen on the Go