Football star Cristiano Ronaldo's removal of two Coca-Cola bottles from his table ahead of a Euro 2020 press conference in Budapest has knocked off $4 billion from the company's market value.
A day after the 36-year-old's gesture went viral on social media, the company's share price dropped by 1.6 per cent, reducing the market value of the brand from $242 billion to $238 billion.
Meanwhile, Coca Cola responded, in a statement, saying, "everyone is entitled to their drink preferences" and that everyone has different "tastes and needs".
Ronaldo went on to score two goals in the game against Hungary, with Portugal winning 3-0.
Tom Cruise remembers 'Top Gun' co-star Val Kilmer
Bruce Springsteen to release seven 'lost' albums
Third 'Avatar' movie to introduce new adversaries on Pandora
'The Simpsons,' 'Family Guy' renewed for four seasons at Fox
Actor Val Kilmer, star of 'Batman Forever', dies at 65, NYT reports
