The region's leading multicultural family destination, Global Village, has signed a multi-year partnership with Coca-Cola.
It will see Coca-Cola become the official soft drinks and water partner for the attraction..
As part of the partnership, Coca-Cola Middle East will exclusively supply its range of beverages (Coca-Cola, Sprite, Fanta and Arwa water) across all outlets at Global Village, starting October 25, when Season 27 officially opens.
Both brands will also collaborate across a range of activations, providing guests with unique experiences, interactive installations and special events, which will be exclusively available at Global Village.
"Uniting cultures to create special moments is a purpose we share, and through this partnership we will deliver some unforgettable guest experiences together," said Mohamed Sharaf, Chief Operating Officer, Dubai Holding Entertainment.
Coca-Cola Middle East will also leverage its global sponsorships and assets during the season, including the FIFA World Cup™ Qatar 2022 of which The Coca-Cola Company has been an official sponsor since 1978.
Further details will be announced soon.
"As one of the world’s most iconic brands bringing millions of people together over a Coke, it was a natural fit to join hands with Global Village - a destination that also takes millions of guests on a shared journey rich in culture, cuisine, and entertainment from around the globe," explained Tolga Cebe, Vice President & General Manager Middle East, The Coca-Cola Company.
Mohamed Akeel, Chief Executive Officer, Coca-Cola Al Ahlia Beverages – Coca-Cola’s bottlers in the UAE, added: "From branded in-venue activations to memorable moments and world-class experiences, this multi-platform partnership will allow us to connect with guests in a truly unique way. We look forward to working closely with Global Village, a renowned family and entertainment destination."
It's wonderful when we get together! We're teaming up with Coca-Cola to bring even more smiles into your world! #GlobalVillage #GVWOW #CocaColaMiddleEast pic.twitter.com/zjTDV6ffbj
— Global Village القرية العالمية (@GlobalVillageAE) October 11, 2022
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