Diablo 4 earns over $666 million in sales, breaks records in first week

Diablo 4, the latest edition of a role-playing action game series, has garnered an astounding $666 million in sales within a week of its full launch on June 6.

Activision Blizzard, the publisher, revealed that players have already clocked in an astonishing 30,000 years of playtime and obliterated a staggering 2.73 billion monsters in the game.

Expressing gratitude to the global player base, Blizzard Entertainment president Mike Ybarra stated, "It's a testament to our incredible teams working together to craft and support genre-defining games, build legendary worlds and inspire memories that will last a lifetime."

The record sales figure encompasses worldwide sales across all platforms during the first five days since launch.

The contribution of microtransactions to this sales milestone was not specified.

Activision Blizzard stated that Diablo 4 broke records in terms of both revenue and units sold, making it the fastest-selling game in Blizzard's history. It even surpassed the combined global box office earnings of all horror films released in 2023.

Accompanying the sales milestone, Activision Blizzard also shared various launch statistics. Players have collectively met their demise 316,991,632 times during the cumulative 276 million hours spent in the infernal digital world. Out of those deaths, 429,792 occurred in player-versus-player encounters, while 5,792,063 were caused by the fearsome foe known as The Butcher.

Additionally, the data revealed that players have formed 166,000,960 parties since the game's release. Furthermore, 6,263 gamers have achieved the pinnacle of level 100, with a mere 163 accomplishing this feat while playing in hardcore mode. The sorcerer class, previously identified as the most popular, continues to dominate player preferences, according to Diablo 4 head Rod Fergusson.

With over 276 million hours spent in #DiabloIV already, it’s been one Hell of a launch.

This is only the beginning 🔥 pic.twitter.com/D1OCWZ8BrZ

— Diablo (@Diablo) June 12, 2023

However, Diablo 4 faced a few challenges during its launch phase. Shortly after the early access period, some PlayStation 5 players encountered login issues due to a licensing problem. Furthermore, the developer issued an apology on June 8 when the servers for the always-online game experienced a complete outage.