A revealing insight into the way one of the world’s biggest sports brands is helping to shape the culture of football at a grass roots level.

The European Championship, one of the greatest football shows on earth, begins on June 10th and you can follow all the action right here on Dubai Eye 103.8.

Watch Al Ain and UAE playmaker Omar Abdulrahman dazzle with his incredible football skills.

Ever fancied going head-to-head with your sporting heroes on the football field or golf course? Well now is your chance. International football greats Robbie Fowler, Dietmar Hamann, Jason McAteer and John Aldridge are in Dubai next month, hosting two events that you can be a part of.

Oliver Bierhoff, Team Manager of the German national football team, admits he is ‘afraid’ for football’s future, while outlining his nation’s ambitious plans for the future and the role technology has played in their recent success.

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