The Agenda – ‘Athleisure’ Wear – Dina Ghandour, Founder & Manager, Yapparel 16.04.2018

Active wear is a billion dollars a year industry and people spend more money on their workout clothes than actual outfits. The industry of ‘athleisure’ – sporty clothes and shoes that people don’t necessarily wear to play sport – grew by 42% between 2008 and 2015, that’s according to research by Morgan Stanley. More recently, office workers’ clothing is becoming increasingly relaxed and designed for comfort.

The Society for Human Resource Management is an international organisation that tracks how many employers allow workers to dress casually every day, and that figure rose from 32% in 2014 to 44% in 2016.

Do you think it’s acceptable to wear activewear when out and about or are standards slipping? Should there be stricter dress codes everywhere? What about at work, where it’s becoming more acceptable to imitate the silicon valley dress code and dress down in jeans and trainers?

We speak to Dina Ghandour – Founder & Manager of yApparel. yApparel is a yoga and fitness apparel boutique based in Dubai.



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