Ramadan is one of the most celebrated occasions in the Islamic calendar but cultural experts say it can also be one of the most misunderstood times.

A lack of awareness of local customs and religious practices can cause confusion during the holy month and hurt business relationships.

Here are the main guidelines for companies:

Avoid Late Afternoon Meetings: Be considerate of those fasting and avoid scheduling a meeting after 3pm, when people will begin to feel tired. The best time to call a meeting is late morning (around 10am or 11am) – this is when people will be most alert.

Don’t Make Assumptions: Not all Muslims cover and not all wear national dress. It’s perfectly fine to ask a client and/or co-worker if they are Muslim and if they are fasting. If they are not – don’t pry – it’s likely for a personal health reason.

RSVP ‘Yes’: If you are invited to an Iftar, go. To be invited to a private Iftar is a hospitable gesture and should not be missed. It is a fantastic, often once-in-a-lifetime chance to experience traditional Muslim and Emirati culture. If you’d like to hold a corporate meal, try hosting a Suhoor instead of an Iftar. Many people are inundated with Iftar invitations, so a Suhoor is a better option and more unique than other invitations.

Stay Focused: Ramadan is the ideal time for internal business activities to take place. Use this time to brainstorm with employees, plan, and assess company progress. If you have existing clients, use this time to bond with them and strengthen your working relationship. Also, give back to the community by participating in charitable activities.

Be Patient and Respectful: It’s hot out, people are tired. Try to avoid losing your temper and be patient with those fasting. Ramadan is a time of self-reflection and quality time with family and friends.

*List compiled by Dubai based MindBody Dynamixs

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