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APPLE LAUNCH IPAD MINI

Apple Inc will begin to sell an 8-inch version of the iPad on Friday to compete with Amazon.com’s Kindle and other smaller tablets.

However it’s set a higher-than-expected price tag of $329 and Wall Street fears could curb demand.

The 7.9 inch "iPad mini" marks the iPhone-maker's first foray into the smaller-tablet segment. Apple hopes to beat back incursions onto its home turf of consumer electronics hardware, while safeguarding its lead in a larger tablet space - one that even deep-pocketed rivals like Samsung Electronics have found tough to penetrate.   

Apple Chief Executive Tim Cook and marketing chief Phil Schiller took the wraps off the new tablet, which essentially has most of the functions and features of the full-size iPad but in a smaller package.

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