DXB Entertainment unveils new strategy

DXB Entertainment unveils new strategy

DXB Entertainment has announced its decision to introduce new organisational changes after recording over AED 280 million loss in the second quarter.

The company is reorganising into three business units – theme parks, family entertainment and retail hospitality – and has appointed specialists to lead the new divisions.

It also entered into a management agreement with Meraas to manage entertainment assets including Hub Zero, Splash Pad, The Green Planet, Mattel Play Town and Roxy Cinemas.

The company said they were revising the prices for theme parks.

“We are in the process of simplifying our pricing structure and revising our annual pass offering to include competitive pricing, special offers and an attractive package of additional discounts and benefits,” Mohamed Almulla, CEO, DXB Entertainments, said on Wednesday.

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