Dubai’s Careem launches new fashion brand
Dubai-based ride-hailing company Careem has moved into e-commerce with a new fashion brand.
The firm’s clothing company titled Dukkan Careem will use locally-sourced materials and designers.
Dukkan, which is Arabic for ‘shop’, will sell on its own website and items will be delivered within the hour by Careem.
The brand will officially launch at Sole DXB from December 7 to 9.