Alabbar’s $1bn e-commerce site Noon set for 2017 launch

Alabbar's $1bn e-commerce site Noon set for 2017 launch
Noon, the much-awaited regional e-commerce venture, will launch later this year, according to founding partner Mohammed Alabbar.

Alabbar said the $1 billion e-commerce site has been going through beta testing and refinement, and is setting up partnerships with distributors and retailers.

In a statement, he said, “noon will lead the way in regional e-commerce. We aim to deliver a market-leading customer experience by leveraging great supplier relationships, reliable technology, robust payment systems, and highly scalable fulfilment infrastructure.”

Alabbar also said the business will move its operational base to Saudi Arabia after the launch.

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