Starting today, shoppers in the UAE can now leave their stack of loyalty cards and vouchers at home.
 
Fans of brands like Aldo, Tommy Hilfiger Aeropostale and Kenneth Cole are all part of a new reward program called Club Apparel which allows customers to collect loyalty points on their mobile phones!
 
The scheme adopts a new technology that allows shoppers to score rewards at in-store ‘loyalty terminals’ and use the points across 275 shops – that means you can treat yourself to an ice cream at Coldstone’s after buying a pair of shoes!
 
Chairman of Apparel Group, Nilesh Ved spoke to ARN news.